AI receptionist for general contractors that separates real bids from noise.
Kitchen remodels, insurance build-backs, change orders, and property-manager calls need different routing. Heyfield captures scope before your estimator follows up.
Live general contracting intake
Qualified remodel lead during jobsite hours
Linda H.
Plano, TX · (469) 555-0148
Heyfield
Hey, this is Apex Construction — what kind of project are you thinking about?
Caller
Kitchen remodel, planning for fall. Probably $40-60k range.
Heyfield
Got it. Square footage on the kitchen, and is this a full gut or partial?
Caller
About 280 sq ft, full gut including layout change.
Linda H. — kitchen remodel, full gut, 280 sqft, $40-60k budget, planning for fall. Estimate booked Tue 2pm with Mark. Address: 2104 Briar Way, Plano.
Field reality
The calls that decide the day for general contractors.
Peak pressure: Weekday business hours dominate; sub split between bid requests and active-job calls.
Seasonality: Spring remodel surge Mar–Jun; insurance work spikes after storms; quiet Dec–Jan.
- 1Call pattern
Bid request calls take 8-15 minutes — your office can't handle the volume during a busy season
- 2Call pattern
Change-order calls from active jobs interleave with new-lead calls; both feel urgent and dispatch differently
- 3Call pattern
Insurance carriers and adjusters expect business-hour responsiveness; missed calls = lost referral
- 4Call pattern
Subcontractor coordination calls eat dispatcher time you'd rather spend qualifying real leads
Intake playbook
Trained on general contracting services, not a generic script.
Heyfield knows the difference between a kitchen remodel call and a bathroom remodel call. It collects the right diagnostic info up front, so your tech rolls with parts on the truck.
On the call
A general contracting call answered like one of your dispatchers handled it
Heyfield doesn't read a generic script. It asks the diagnostic questions a general contractor would, captures the situation, and tags the urgency before the customer hangs up.
- Sub-5 second pickup, 24/7
- Trade-specific intake (not a fluff script)
- Urgency tagged automatically — emergency, urgent, normal
On your phone, 30 seconds later
The SMS your on-call tech actually wants to read
Heyfield distills the call into a one-screen SMS — caller name, problem, address, urgency, ETA you committed to. No 4-paragraph transcript dump, no manual review.
- Sent to your phone or your on-call tech in under 30 seconds
- Reply-to-call back from the same SMS thread
- Includes the address, the diagnostic, the ETA you promised
New call — General Contractors
Linda H. — kitchen remodel, full gut, 280 sqft, $40-60k budget, planning for fall. Estimate booked Tue 2pm with Mark. Address: 2104 Briar Way, Plano.
Reply to this thread to call (469) 555-0148 back.
In the dashboard
Every call captured, sortable, searchable
Your office sees every call — picked up, missed-recovered, scheduled — in one place. Filter by urgency, search by caller, re-listen to any transcript. Nothing falls through the cracks because nothing was ever a sticky note.
- Full transcript on every call (search across all of them)
- Urgency-tagged for triage at a glance
- Lead automatically created in your CRM-ready feed
- Linda H.30mKitchen remodel — qualified, $40-60k budget
- Property Mgr · Magnolia1hMulti-unit punch-list, 12 units
- Tom F.3hBathroom remodel estimate request
- Insurance · State Farm5hStorm damage build-back assignment
Revenue proof
The missed-call math for general contracting.
Conservative model — assumes Heyfield recovers half of currently-missed calls and one in five recovered calls books a job. The goal is not inflated ROI; it is a defensible baseline you can edit in the calculator.
Estimated upside
$259,000
per tech per year, before subtracting software cost
| Inbound calls / yr / tech | 420 |
| Missed calls (34% baseline) | 143 |
| Recovered with Heyfield (50%) | 72 |
| Booked jobs (20% conversion) | 14 |
| Average ticket — General Contracting Range $800–$95,000 | $18,500 |
| Recoverable revenue / yr / tech | $259,000 |
Sources & methodology:
- Missed-call share (34%) — Internal estimate; GC inbound is heavily weighted to weekday business hours but bids leave with the first response.
- Emergency share (12%) — Internal estimate; true emergencies are rare for GCs (insurance carriers route to specialists).
- Average ticket ($18,500) — Wide variance — punch-list work in low hundreds, full kitchen remodels at $30-60k, additions $50-100k+.
- Annual call volume / tech (420) — Internal estimate; lower call count per shop than service trades because tickets are larger.
- Workforce size — BLS Occupational Employment Statistics (SOC 47-2031, official).
Last reviewed 2026-05-04. Most figures here are internal estimates calibrated to industry surveys, not Google-verified benchmarks. Your shop's actual numbers will differ.
Common questions from general contractors
- Can Heyfield handle long bid-request intake?
- Yes — Heyfield captures the project type, scope, square footage, timeline, and decision-maker on the call, then SMS's the qualified lead summary to your estimator. The 8-minute intake doesn't tie up your office while it's happening.
- What about change-order calls from active job sites?
- Configure a rule on the original job's contact: any incoming from active-job phone numbers gets tagged 'active-job' and routed to your project manager, not your sales line. Dispatcher sees the tag in the SMS summary.
- How is Heyfield different from a generic answering service for general contractors?
- Generic services use a script and a stranger on the other end. Heyfield is trained on your services, your pricing, and your dispatch rules. It knows the difference between a kitchen remodel call and a bathroom remodel call — and routes accordingly.
- What happens with after-hours emergency calls?
- Heyfield triages immediately, captures the customer's contact and the situation, and sends you (or your on-call tech) a SMS with full context — usually within 30 seconds of the call ending. For general contractors this matters most because 12% of inbound is emergency-tagged.
- How fast does Heyfield pick up?
- Under 5 seconds, 24/7. No queues, no hold music. Compare that to the page model where roughly 34% of inbound calls go unanswered for general contractors.
- Can it actually book jobs into my calendar?
- Yes — appointments are scheduled directly into your Google Calendar (other integrations on the way). Heyfield checks availability, confirms the slot with the caller, and writes the booking. Your dispatcher can override anything from the dashboard.
- What does it cost compared to hiring a receptionist?
- Plans start at $49/month for 150 minutes. A part-time receptionist runs $30k+/yr fully loaded and only covers business hours. The math gets ugly fast for trades like general contracting where 143+ calls per tech go missed annually.
- Will it sound like a robot?
- No. Heyfield uses natural realtime voice models and a trade-specific script tuned for general contracting terminology. If a caller asks for a person, you can route that call to your owner, dispatcher, or on-call tech.
Run your own numbers
Plug in your tech count and call volume — see the cost of missed calls for your shop.
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Comparing Heyfield against another receptionist?
Honest, last-checked comparisons against the alternatives buyers evaluate most.
Stop losing the $259,000 a year per tech.
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