AI receptionist for roofers that keeps hailstorm leads from sitting in voicemail.
Storm windows are short. Heyfield answers inspection requests, captures claim details, and turns chaotic post-storm volume into a prioritized call list.
Live roofing intake
Post-hail inspection rush
Karen B.
Dallas, TX · (214) 555-0064
Heyfield
Hey, this is Lone Star Roofing — what's going on?
Caller
Hailstorm last night, I see dings on my roof, want an inspection.
Heyfield
Sorry to hear it. Have you filed an insurance claim yet?
Caller
Not yet. State Farm.
Karen B. — hailstorm damage, no claim filed yet, State Farm. Inspection booked tomorrow AM. Address: 7842 Lakeview, Dallas.
Field reality
The calls that decide the day for roofers.
Peak pressure: Post-storm 24h window dominates; otherwise weekday business hours.
Seasonality: Hail season Mar–Jun in central US, hurricane recovery Jun–Nov gulf coast, ice damage Dec–Feb north.
- 1Call pattern
Storm response — 200 inquiries in 48h post-event, then radio silence
- 2Call pattern
Insurance claim leads need 8–12 minutes of intake to be useful
- 3Call pattern
Door-knockers and out-of-state chasers compete on speed-to-respond
- 4Call pattern
Inspection bookings churn when the homeowner reaches a competitor first
Intake playbook
Trained on roofing services, not a generic script.
Heyfield knows the difference between a storm damage inspection call and a insurance claim assistance call. It collects the right diagnostic info up front, so your tech rolls with parts on the truck.
On the call
A roofing call answered like one of your dispatchers handled it
Heyfield doesn't read a generic script. It asks the diagnostic questions a roofing contractor would, captures the situation, and tags the urgency before the customer hangs up.
- Sub-5 second pickup, 24/7
- Trade-specific intake (not a fluff script)
- Urgency tagged automatically — emergency, urgent, normal
On your phone, 30 seconds later
The SMS your on-call tech actually wants to read
Heyfield distills the call into a one-screen SMS — caller name, problem, address, urgency, ETA you committed to. No 4-paragraph transcript dump, no manual review.
- Sent to your phone or your on-call tech in under 30 seconds
- Reply-to-call back from the same SMS thread
- Includes the address, the diagnostic, the ETA you promised
New call — Roofers
Karen B. — hailstorm damage, no claim filed yet, State Farm. Inspection booked tomorrow AM. Address: 7842 Lakeview, Dallas.
Reply to this thread to call (214) 555-0064 back.
In the dashboard
Every call captured, sortable, searchable
Your office sees every call — picked up, missed-recovered, scheduled — in one place. Filter by urgency, search by caller, re-listen to any transcript. Nothing falls through the cracks because nothing was ever a sticky note.
- Full transcript on every call (search across all of them)
- Urgency-tagged for triage at a glance
- Lead automatically created in your CRM-ready feed
- Karen B.25mHail damage — State Farm claim prep
- Joe T.1hLeak — 3rd floor ceiling stain
- Ravi A.3hRe-roof estimate, asphalt shingle
- Kim L.6hGutter cleaning + maintenance
Revenue proof
The missed-call math for roofing.
Conservative model — assumes Heyfield recovers half of currently-missed calls and one in five recovered calls books a job. The goal is not inflated ROI; it is a defensible baseline you can edit in the calculator.
Estimated upside
$159,600
per tech per year, before subtracting software cost
| Inbound calls / yr / tech | 480 |
| Missed calls (39% baseline) | 187 |
| Recovered with Heyfield (50%) | 94 |
| Booked jobs (20% conversion) | 19 |
| Average ticket — Roofing Range $400–$35,000 | $8,400 |
| Recoverable revenue / yr / tech | $159,600 |
Sources & methodology:
- Missed-call share (39%) — Internal estimate; storm response windows are 24-48h then radio silence.
- Emergency share (18%) — Internal estimate; majority of work is insurance-claim driven, not strict emergency.
- Average ticket ($8,400) — Industry surveys with very wide variance — repairs $500-3k, full re-roofs $10-30k.
- Annual call volume / tech (480) — Internal estimate; roofing call volume per tech is lower than other trades because tickets are bigger.
- Workforce size — BLS Occupational Employment Statistics (SOC 47-2181, official).
Last reviewed 2026-05-04. Most figures here are internal estimates calibrated to industry surveys, not Google-verified benchmarks. Your shop's actual numbers will differ.
Common questions from roofing contractors
- Hailstorm hits Tuesday morning — how does Heyfield handle 200 inquiries by lunch?
- AI doesn't run out of capacity. Every call gets the same intake — insurance carrier, deductible, address, photos uploaded if any — and lands in your CRM-ready summary. Your sales team works a triaged list instead of a chaotic inbox.
- Will it qualify insurance claim leads correctly?
- Heyfield asks for the carrier, claim number if available, and adjuster contact. Calls without a claim get tagged as direct-pay leads. You stop wasting estimating slots on tire-kickers and door-knocker tag-alongs.
- How is Heyfield different from a generic answering service for roofers?
- Generic services use a script and a stranger on the other end. Heyfield is trained on your services, your pricing, and your dispatch rules. It knows the difference between a storm damage inspection call and a insurance claim assistance call — and routes accordingly.
- What happens with after-hours emergency calls?
- Heyfield triages immediately, captures the customer's contact and the situation, and sends you (or your on-call tech) a SMS with full context — usually within 30 seconds of the call ending. For roofers this matters most because 18% of inbound is emergency-tagged.
- How fast does Heyfield pick up?
- Under 5 seconds, 24/7. No queues, no hold music. Compare that to the page model where roughly 39% of inbound calls go unanswered for roofers.
- Can it actually book jobs into my calendar?
- Yes — appointments are scheduled directly into your Google Calendar (other integrations on the way). Heyfield checks availability, confirms the slot with the caller, and writes the booking. Your dispatcher can override anything from the dashboard.
- What does it cost compared to hiring a receptionist?
- Plans start at $49/month for 150 minutes. A part-time receptionist runs $30k+/yr fully loaded and only covers business hours. The math gets ugly fast for trades like roofing where 187+ calls per tech go missed annually.
- Will it sound like a robot?
- No. Heyfield uses natural realtime voice models and a trade-specific script tuned for roofing terminology. If a caller asks for a person, you can route that call to your owner, dispatcher, or on-call tech.
Run your own numbers
Plug in your tech count and call volume — see the cost of missed calls for your shop.
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Comparing Heyfield against another receptionist?
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